March 6, 2011

Velvet Peanut Butter spreads to 500 grocery stores | Observer and Eccentric Newspapers and Hometown.

:: Courtesy ::

Like many in Metro Detroit, Eric and Jason Bruce grew up eating Velvet Peanut Butter, made in Livonia for 30 years.

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July 28, 2010

WXYZ reports on the availability of Velvet Crunchy Peanut Butter

Click to watch video.

May 3, 2010

Emotional Ties to Michigan Bring Entrepreneurs Home

Check out the Detroit News feature article highlighting how plenty of Michigan natives, including the Velvet team, are bringing their dreams back home.





October 23, 2009

Now WIC Approved

Velvet Peanut Butter is WIC Approved

WIC’s mission is to safeguard the health of low-income women, infants, and children up to age 5 who are at nutrition risk by providing nutritious foods to supplement diets, information on healthy eating, and referrals to health care. Read more here.

September 15, 2009

Our Mission

Fresh, Pure, and Delicious Hello,

Welcome to our Velvet Peanut Butter® web-site. Thank you for visiting. We appreciate your interest in Velvet Peanut Butter and would like to thank everyone who has purchased Velvet Peanut Butter over the last several months.

We now have distribution state wide. However, there is still a lot of work to do, and we will not rest until Velvet is available where ever our customers want it.

In September, we launched our first television campaign. We hope you had a chance to catch our commercial on WXYZ in the Detroit area or on WOOD in the Grand Rapids area.

Our growth plans are on track and we remain committed to becoming a prominent Michigan employer. We simply cannot do it without the help and support of people like you. We hope you will visit one of our fine local retailers and pick up a jar or two. The next time you are in a grocery store that does not carry Velvet please ask the store manager to stock it.

Again, thanks for your interest and support.

Kim & Eric

Velvet Peanut Butter Company

March 28, 2009

Remember Velvet with WJR!

Warren Pierce interviews Jim Hiller of Hiller's Markets and Eric Bruce of Velvet Peanut Butter.

Part 1:

Part 2:

“Think Globally. Act Locally”- Jim Hiller

March 27, 2009

Conversation with Marino & the Morning Crew

A Fresh, Pure and Delicious conversation with Livingston County’s Own, WHMI, 93.5 FM Marino and the Morning Crew

March 19, 2009Velvet Peanut Butter in News

Go Nuts for Nostalgia

Check out the Detroit News feature article on some beloved Detroit brands, including our own Fresh, Pure and Delicious Velvet Peanut butter.





February 27, 2009

WWJ Interview

Velvet President & CEO, Eric Bruce on WWJ 950 Newsradio.


January 23, 2009

In the News...

A super fresh, pure and delicious Thank You to the folks at Channel 7 Action News and for taking the time to cover the Return of Velvet Peanut Butter.


January 22, 2009

Velvet Peanut Butter is Safe!

Velvet Peanut Butter is NOT affected by the FDA Advisory.

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January 22, 2009Velvet Peanut Butter Co.

Velvet Peanut Butter is Safe!

Velvet Peanut Butter is NOT affected by the FDA Advisory.