Velvet Peanut Butter

   Got Velvet Memories?

         Share them with us!!


  For your effort, we’ll share a few secret family recipes, special  offers and more. We’d especially enjoy hearing from former employees and their families.

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January, 2015

We have always had Velvet peanut butter in our home ever since I was a little girl. I mean there are other peanut butters out there but none compared to the taste of Velvet. Growing in adulthood (I am now 45) It is still my favorite and household favorite peanut butter hands down. I have fond memories of the Jar and the faces on the jar, and watching mom making homemade peanut butter cookies with Velvet! And Omgoodness as we got older my brother and I would make brownies and swirl velvet in them and then cook them! What a treat and we still do it to this day. Thank you sooo much for making such a super tasting peanut butter. One of the best Michigan made products!!

Cathy S.

December, 2014

Today I went into the bread store (Wonder Bread outlet) to grab a loaf of my kids’ favorite bread and as I browsed ,to my surprise and utter delight I found 3 jars of Velvet creamy peanut butter. I haven’t seen it in years and how it ended up in Denver I’ll never know but now that I know you’re around, I’ll be ordering online. That label brought back so many memories…I loved to eat my PBHoney sandwiches while looking at those 3 boys, Fresh, Pure, and Delicious. And Dad made the yummiest peanut butter cookies…mmmm!!! I’m 52, but you’d think I was 10 by my giddiness as I called Mom to tell her of the “treasure” I found. Thanks for making my day!

Susan H.
Brighton, Colorado

November, 2014

I am 52 years old, and I have to say Velvet Peanut Butter has been a staple in my own household for years, but I remember as a child in the 70’s going under the cupboard and getting out the Jar of Peanut Butter…. It seemed so large back then, and it possibly may have been. The faces on the front always gave me the giggles….

Anyhow, please keep up the good work because the quality has not changed in your product at all and that says a lot in these times……..

Your company is doing outstanding work.

Thanks again,
Dan Jessen
Williamsburg, Michigan

October, 2013

I remember Velvet Peanut Butter so well, it‘s like yesterday. When I was a little girl I would sometimes wake up before my parents and would go out to the kitchen and eat Velvet out of the jar. I would sit there with my spoon and look at the three boys faces while eating the absolute best peanut butter in the whole world. When my mom would call out to me to ask what I was doing I couldn‘t answer because my mouth was stuck with Velvet-y goodness.

I was so upset when Velvet wasn‘t available. I‘m 43 now and living in Largo, FL and asked my mother-in-law to send me some in the mail. It is even Better than I remember!

Thank you for making Velvet again, now my kids can enjoy what I did when I was young.

Your #1 Velvet Peanut Butter fan in Florida.

Channon S.
Largo, FL

November 9, 2012

Grand Blvd.

I remember as a young kid riding down West Grand Blvd. In Detroit and coming upon a tall ad which was on the side of an apartment building I believe.   It cover the whole side and had a clock on it. About 4 or 5 lamps hung over the top of the building casting light on it at night.  I remember the 3
faces of the boys on a yellow background. The peanut butter was really good but that ad was as great as the Tire on I- 94.  I'm sure it sold many jars of peanut butter.

William from
Canton/Detroit, MI

January 25, 2010

I remember growing up on Velvet peanut butter. It was the peanut butter of choice at my house and my grandparent’s house. We used to go there every weekend and every lunch was always Velvet peanut butter sandwich on Wonder bread. Grandpa used to do a semi-weird Velvet, bologna, on raisin bread combo. As a side note to this, my grandpa just turned 84 last week and we included a jar of Velvet in his goodie basket, and he was surprised to see it after so long.

My mom used to buy Velvet in the plastic tub with the handle, and besides us eating the peanut butter, mom used to bake cookies with Velvet, and make that….not sure what it was called, but the peanut butter balls where you take the confection sugar and roll the peanut butter with it…know how to make it, can’t remember name of it, but anyways, we would go through the plastic tub pretty quick, so mom would rinse out the tubs, and we’d have them all over for sand box use, for storing crayons, and my sister still has 1 or 2 of the tubs with little plastic animals stored in it.

When I saw that Velvet was back, I immediately bought 5 jars, gave one to a coworker who likes the old favorites, and I have already gone through 1, cracked open another, and not only have I spread the word to coworkers – 2 of which have already gone out and picked up jars, I have also introduced my 8 year old to the Velvet brand, and his first words after he tasted it – “this is the best I have ever tasted”. It has brought back memories of simpler times and family long gone and I will be a customer as long as you make it.

Mark K.
Center Line, MI

June 8, 2010
Dear Velvet Peanut Butter,

I'm 45 and Velvet was the only PB that my mother ever bought. Even our St.Bernard, Daisy, loved Velvet! She would drool while my mom made our PBJ sandwiches and she always got a Velvet PB cracker when mom was done. I have told my kids that Jiff is not the best PB, Velvet is. I was SO happy when I saw Velvet in stores again and my kiddies agree with me. It is the best! Please, start making the taller, large jars because I have 4 kids and the small jars go way too fast!

Alexis H.

September 21, 2010

I can honestly say that I ate hundreds of gallons of Velvet Peanut Butter in my lifetime. I had a PB&J every day of my life much to my parent’s dismay. We perfected grilled PB&J's. I would take a big spoon and just get a big bulb on the end and lick it like a lollipop. I don't like the new peanut butters but thought I had to tolerate them. The Skippy's and Jiff's ruined peanut butter with their oily, massive sugar injected concoctions.

Velvet was real peanut butter with the best peanut smell. Every time you got a new glass jar there would be a small amount stuck to the bottom of the metal lid. I always looked at this bit as the prize in the jar. I would open the jar just to get it before anyone else

I am glad to hear it is on sale at Meijer as I will be going there tomorrow to get some.

Dave M.

January 30, 2012

I found the attached OLD photo of me (an avid lover of the PB&J) and “Googled” Velvet and was surprised to see Velvet available on line and in Michigan and Northern Ohio! I just thought I'd share the attached - sharing the memory! All you need is a spoon...

Carol B.


Imagine my surprise, walking through the store and coming upon a display of Velvet Peanut Butter. Instant memories of childhood and a Velvet sandwich wrapped in waxpaper in my lunch sack. I bought two jars right them. Thanks for getting your product up here in the northeast. I really believe in buying Michigan.

Jean M.

October 8, 2011

I grew up in Detroit eating Velvet Peanut Butter every day. We ate it on everything, hotdogs, hamburgers, bologna and my favorite peanut butter and bacon sandwich on toast! I remember the big billboards advertising Velvet and the “Made fresh in Detroit daily”. Now I live in Alaska and when I go home to Detroit I always bring some back. Today I opened a package from my Mom, SIX (6) glorious jars of Velvet! No other peanut butter can compare with taste, texture and nutrition! Thank you for keeping Velvet going!!!

Susan E.
Petersburg, Alaska

September 26, 2011

I grew up in Detroit with Velvet Peanut Butter in the big jars. It was wonderful. Later we moved to Livonia and could smell the peanuts roasting and the peanut butter being made. Those were the days!!!!

I'm going to order some online and re-live the old days!!!

Thanks for coming back,

Cathy T.
Plano, Texas

August 31, 2011

I couldn't grab the peanut butter off of the shelf fast enough! Velvet Peanut Butter takes me back to growing up in Livonia, Michigan where we could smell the peanuts roasting from our bedroom windows. When our family visited from out of town, we took a tour through the factory and at the end of the tour, all nine of us got glasses with peanut butter in them. We still have the glasses and loads of great memories. Thanks for bringing this back!

Kay S.

August 9, 2011

I tell my co-workers about the faces of the 3 boys on this jar when we giggle about what another of our co-workers reminds me of. I could never understand how anyone could not remember those faces and then I went on a search. I never lived close enough to the factory to remember the smells of driving by but I certainly remember we ALWAYS had Velvet Peanut Butter in our house growing up. Little did I know this was a Detroit-based business. I was so happy to actually be able to share that picture today when I found it and remember the days of peanut butter cookies and mom letting me make the cross-hatch marks with the fork. What a treat. What a memory and what a smile still comes to my face when I see those boys!

Thanks for letting me share.

Teri Lynn L.

April 25, 2011

I grew up in Detroit from 1957-1972, when I graduated from high school. I distinctly remember a Velvet Peanut Butter jingle on TV. The words were something like: Nut #1: Are you some kind of a nut?
Nut #2:I'm a Velvet Peanut.
I'm in Velvet Peanut Butter
Oh so good to eat.
All my brothers and my sisters
All the misses and the misters
All my cousins by the dozens
Are in Velvet Peanut butter.
Nut #1: So that's what kind of nut you are.
Nut #2: Yup. I'm a Velvet Peanut Butter Nut, that's what.

Have you come across any recordings of this? I even remember the tune.

James A. H.

April 14, 2011

As a kid, I remember going with my next door neighbor and touring the plant to see how Velvet Peanut Butter was made. Because we were so young, we had no idea that we were so close to home. I am glad to see Velvet back on store shelves and cannot wait to get some to share with my kids, and show them where it was made!

Kimberly K.
Livonia Resident for 31 years

March 26, 2011

I just had to share my excitement to see Velvet back on the shelf. I remember grocery shopping with my mom in the early 70s and always reaching for Velvet on the shelves. I never knew why we didn't get the other brands I just knew which one to put in the cart! When I saw Velvet on my store shelf did a double take and then kind of looked up and down the aisle as if someone I knew was going to be there for me to share my enthusiasm with. But, I was there alone, I did call my sister in Arkansas that night to tell her, she understood. Of course I had to give it a try and I must say my mom knew her peanut butter because it's so much better than the stuff I've been buying as an adult.

Thanks for the memories, the great peanut butter revival and for being a Michigan company.

Carly N.
Grand Blanc, Michigan

October 11, 2010

I was reading a story about childhood memories and was going through some of mine and remembering taking the tour of Velvet Peanut Butter factory as my Roosevelt Elementary School took us on a field trip in 1957 when I was 9 years old. When we finished the tour everyone was given a free jar of peanut butter. That was 53 years ago.

Carl R.

August 10, 2010

I love velvet peanut butter...... I caused such a scene at the Meijer's in Wixom..last night. I haven't seen Velvet peanut about 12 years............ what a flashback to my childhood especially since I just lost my Mother and she only bought Velvet Peanut butter!............. What a comfort for me!!!!!!!!!!!! Thank you!!

Christine F.

August 10, 2010

I don't know where to begin. My life doesn't revolve around food at all! I'm a G.M. of a restaurant and have been in the business for over 28 years. Food does not excite me, it is a necessity. I lost my Mom about 7 weeks ago and have been having a hard time dealing with it!..... I have been looking for comfort since before she died.... I haven't been able to purchase Velvet peanut butter in forever.................. I grew up with Velvet and for me there is no other peanut butter... I was so excited when I found it in a Wixom Meijer store. One would have thought that I won a gazillion lottery!!!! I have never been so excited!!!! I have found a rediscovered comfort that I haven't had in too many years!!! I just finished a velvet p&j sandwich and I feel like I'm in heaven. Thank you for that!!! A piece of my childhood has returned and I feel like a million bucks!!!!!!!!!!

Christine F.

July 12, 2010

My favorite Velvet memory -- one that no one in my family seems to remember -- was of a commercial that used to run before and/or during Detroit Tiger games on WJBK (Channel 2) back in the 60s. It featured two hand puppets, each designed like a peanut . One says to the other, "What kind of a nut are you?" The second puppet breaks out into song. Except for the beginning, I'm positive about the lyrics, and the melody has stuck in my head for 40+ years: I'm a Velvet peanut!
Like in Velvet Peanut Butter,
Oh so good to chew.
All my brothers and my sisters
All the missus and the misters
All my cousins by the dozens are in Velvet Peanut Butter.
#1: So that's what kind of nut you are?
#2: Yup. I'm a Velvet Peanut Butter nut, that's what!

In all my searching on line -- on You Tube, and on all the Detroit memories sites -- I've never seen this referenced. I'm not making this stuff up! Does anyone else remember this?

Nick K.
Grand Rapids, MI

July 9, 2010

I grew up near the Livonia Velvet Peanut Butter plant during the 1960's and 70's; the smell of peanut butter can still bring back childhood memories. I was able to tour the plant on a school field trip around 1969. Everyone on the tour received a small, warm jar of peanut butter, right off the production line. I didn't realize until then how delicious peanut butter could be! Thank you for returning to Michigan.

Dave J.